Welcome to the Central Coast of California! San Luis Obispo County is the perfect destination for year-round outdoor activities, concerts, culinary/wine symposiums, fairs & festivals, sporting events, theatre arts, and the list goes on… see below links to find out about popular events/activities in and near our beautiful region.
Watch San Luis Obispo’s Award-winning Tourism Video
The video for San Luis Obispo’s tourism campaign, produced by BCA and Peregrine Media Group, features favorite activities in and around the city, set to the music of Moonshiner Collective. The video, part of the city’s complete branding makeover, recently won best of the show at the American Advertising Awards for the Central Coast region. The city’s tourism efforts also won best overall marketing campaign, against much bigger competition, at the California Office of Tourism Poppy Awards.
Pismo Beach Classic California